Fashion micro influencers help bridge the gap between runway models wearing designer labels and everyday consumers who have previously felt left behind. Influencers, whether they are micro influencers, macro, or celebrity, are one of the most powerful social media trends (especially on Instagram), because they are able to grab the audience’s attention and add that much-needed dose of authenticity to the branded content. The visual appeal of video has made YouTube a main hub for fashion influencers. All you have to do is learn how to pitch to brands as a micro-influencer. 5.5K followers and an average engagement rate of 9.66%. Here are a … But I hope this helps as a guide of what types of brands might be likely to reach out to influencers for a partnership and where they look for influencers for these opportunities. Influencers with lower reach certainly have higher engagement rates on average. Read this piece I wrote for Huffington Post about campaigns that nano-influencers have worked on. FOHR.co. Maybe they were testing working with micro-influencers and then they went back to paying mid-tier and mega influencers or maybe it was for a one-off product launch or very specific campaign. Brand: Bandelettes Category: Fashion Posting platform: TikTok How we got connected: they reached out to me via email View the post on TikTok. If you’re an air conditioning manufacturer for example, then the reality is that the realm of Instagram influencers probably isn’t for you. Influencer marketing works particularly well for the fashion industry because it’s so visual, giving fashion influencers the ability to stimulate the imagination and create new trends. deals with brands that I love and was excited to work with. They are the ones sending free product to Instagram influencers/small blogs. A wide range of bloggers–from fashion, to lifestyle, to parenting–joined the campaign to promote Shutterfly’s personalized gift options. Here are our top picks for fashion influencers on YouTube. Speaking of that, don’t forget to put your email in your Instagram bio and not just in the email button. Influencer marketing works particularly well for the fashion industry because it’s so visual, giving fashion influencers the ability to stimulate the imagination and create new trends. With her iconic and always painted lips, Em has attracted over 50k followers to her Instagram feed. (But I’m always here to help you with pitching, don’t forget to check out my e-book!). Why brands want to work with micro influencers in 2018 An influencer is an influencer you would say. NEW YORK, United States — In a recent survey, 64 percent of marketers said they would prefer to work with micro-influencers (those with 5,000-100,000 followers), versus 16 percent preferring to work with celebrities. Shutterfly, the brand that offers its customers unique ways to create lasting keepsakes with photos, identified micro-influencers to curate their own Mother’s Day gifts by using the service. Jodi’s content focuses on fashion and beauty and she keeps her email address conveniently located in her Instagram bio. German micro influencer Sarah Kuhn agrees: “In terms of the differences between influencers and micro influencers, the followers of micro- nfluencers can, in my opinion, identify better with the people behind them. If you want to work with certain brands you may also want to make connections about the agencies that represent them (more on that in this blog post). Dia&Co – Dia & Co is looking for plus-sized Dia brand ambassador who live and breathe fashion. Diego is a fashion blogger and menswear influencer from The Bronx. This is often smaller brands that can’t pay influencers. 11.5M subscribers; 1,114,872,477 view Count; Joined in December 2009 Diego is one of a kind, and is the ideal fashion micro influencer for a menswear brand to work with. Make sure to follow the blog and join their email list. Diego loves a well tailored suit and encourages the use of his hashtag #dandyinthebronx. I think that this has a very positive effect on a brand. Influencers have been taxonomized: Brands will request macro-influencers (people with a few hundred thousand followers), micro influencers (somewhere between 2,000 and … Fashion boutiques prefer to work with high-profile influencers, for instance, while firms that sell bathroom fittings will be happier to work with a micro-influencer. Tribe says it is a self-serve influencer marketing marketplace which connects brands with micro-influencers. Jodi currently has 73.6k followers and has worked with brands like Town Shoes, YSL Beauty and Rebecca Minkoff. Luxury brands are facing massive challenges in attracting and retaining customers. At Scale, Micro Influencers Provide Your Brand with Invaluable Business Intelligence. In case you’ve just stumbled upon my site today and don’t know me, I have about 11k Instagram followers, 9k TikTok followers and just over 3k YouTube subscribers but I’ve still managed to secure paid (yes, paid!) Monitor your product name, brand, competitors, keywords, authors, or any other topics. Diego is one of a kind, and is the ideal fashion micro influencer for a menswear brand to work with. Her style is monochromatic with all of her photos restricted to shades of black, white and grey. Are you regularly reaching out to form connections with the people who work at brands so that when there is an opportunity you’re top of mind? David is a photographer, blogger, content creator and social media influencer from Sydney, Australia. "Micro-influencer" is a term you hear a lot in fashion circles in 2018 because those with under 100,000 followers tend to have more engaged audiences. Since these influencers are already huge fans of your products, you won’t have to spend as much time and effort to convince them to work with you compared to an influencer who isn’t familiar with your brand. This means they are able to engage regularly with their small(er) but dedicated following. ‍ Lana El Sahely is a fashion, beauty & lifestyle blogger as well as the founder of @ldlshop and L’Armoire De Lana a fashion and lifestyle platform with both a magazine and an E-Shop section that presents very exclusive limited edition pieces curated by Lana in collaboration with some of her favorite regional and international brands and designers. To help you identify which brands that work with small influencers I made a list of brands that I’ve worked with in the last year. 4. Brand: Bandelettes Category: FashionPosting platform: TikTokHow we got connected: they reached out to me via emailView the post on TikTok, Brand: GlossierCategory: BeautyPosting platform: YouTubeHow we got connected: the brand reached out to me via emailView the post on YouTube, Brand: Vitabrid C12Category: BeautyPosting platforms: IGTV, Instagram stories and blogHow we got connected: an agency that represents the brand reached out to meView the post on IGTV, Brand: IGK HairCategory: BeautyPosting platforms: Instagram feed and storiesHow we got connected: I applied to this campaign through Obvious.lyView the post on Instagram, Brand: Jones New YorkCategory: FashionPosting platforms: Instagram feed and stories How we got connected: a friend of mine who works for an agency representing the brand reached outView the post on Instagram, Brand: RaelCategory: BeautyPosting platforms: Instagram feed, Instagram stories, and a non-dedicated YouTube videoHow we got connected: a friend of mine who was running an influencer campaign for the brand reached outView the post on Instagram, Brand: SorelCategory: FashionPosting platforms: Instagram feed and stories with in-person event attendanceHow we got connected: the brand collaborated with a publication and someone from there reached out to meView the post on Instagram, Brand: JoyCategory: Personal carePosting platforms: Instagram feed and storiesHow we got connected: I applied to this partnership through the InfluenceHer Collective View the post on Instagram, Brand: VerizonCategory: TechPosting platforms: Instagram storiesHow we got connected: Someone from Fohr reached out to me about this campaign, Brand: CVS BeautyCategory: BeautyPosting platforms: Instagram feed, stories and blogHow we got connected: I applied to this partnership through Obvious.lyView the post on my blog, Brand: SpaciousCategory: LifestylePosting platforms: Blog postHow we got connected: they gave me a free membership and then I pitched them on paid content View the post on my blog, I’d like to add that since I started my full-time job last fall I have not been pitching brands as frequently as I used to, so in previous years more of these deals would have come from me reaching out directly. 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